How do you make the best product in its category better? Especially when the existing product does not have any real competition and the product is loved globally. Amazon was faced with a similar problem with its Kindle Paperwhite e-book reader, which was by far the only e-book reader one should buy. Yet, Amazon had to come out with a new version in order to keep the sales up and keep people interested in its e-book reader in an era of tablets and phablets. The result is what Amazon calls the All-New Kindle Paperwhite, which should be an indication of the lack of any new groundbreaking feature when compared to the earlier generation Paperwhite.Sunday 16 February 2014
Kindle Paperwhite (2013) review: The best e-book reader gets better
How do you make the best product in its category better? Especially when the existing product does not have any real competition and the product is loved globally. Amazon was faced with a similar problem with its Kindle Paperwhite e-book reader, which was by far the only e-book reader one should buy. Yet, Amazon had to come out with a new version in order to keep the sales up and keep people interested in its e-book reader in an era of tablets and phablets. The result is what Amazon calls the All-New Kindle Paperwhite, which should be an indication of the lack of any new groundbreaking feature when compared to the earlier generation Paperwhite.
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