Sunday 24 March 2013

Why do Americans not drive diesels?


Diesel delight
A paragon of the breed: Volkswagen's 2-litre TDI engine, as seen in the Passat midsize sedan. (Volkswagen Group)
In Europe, if a motorist wants to drive a small car that feels like a big one, there is a diesel for every occasion.
A 1.6-litre turbodiesel delivers the torque surge of a much larger gasoline engine, yet with the fuel efficiency of a much smaller one. In the UK, diesel sales account for more than half of all cars sold, and even with a stat like that, Britain lags the rest of Europe, which has long preferred diesel to gas.
So why would more Americans not drive diesels? From the European perspective, it would suit the driving style of the States perfectly, with lots of relaxed muscle available at low rpms to cruise vast interstate networks that are the envy of the world. Better mileage means fewer fill-ups, and the on-paper improvements in fuel economy would, overnight, take the US fleet one massive step toward President Obama’s targeted 54.5 mpg national average by 2025. Simply stated, diesel should “work” in the US.
“But what do Britons know about our market?” an American might opine. Quite a lot. In significant ways, the diesel market in the US is similar to that of the UK three decades ago.

No comments:

Post a Comment