Apple is slowly taking the Indian market seriously as it realizes just how big a market this country is. It is not surprising then that Apple has been selling its devices at attractive EMIs and also launching devices like Apple TV in India. Now according to a report on ET, the Cupertino-based company plans to scale up its presence in the country by tripling the number of its exclusive stores to around 200 by 2015.
According to the report, these plans were discussed when Hugeues Asseman, Apple’s vice-president (sales) for Europe, Middle-East, India, and Africa visited Mumbai last month. Currently Apple sells its products through exclusive stores called Apple Premium Resellers that are owned and managed by 17 franchisees. These franchises have been asked to ramp up their operations across the country and increase the number of stores from the present 65 stores in the country. Apple also plans to expand its presence in multi-brand stores like Croma and the Mobile Store.
No comments:
Post a Comment