Wealthy Parents Are Spending A Crazy Amount Of Money On Their Kids' Summer Camp Clothes

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Instead of Gap T-shirts and old jean shorts, New York's elite parents are turning to personal shoppers and designer duds for their child's summer camp wardrobe, according to Crain's New York.

"Camp is a tremendous business for us," Barry Cohen, a partner in popular tween store Lester's, told Crain's. "There is a real style to camp now. It's a competitive world, and you've got to keep up with your friends."

Lester's started selling camp merchandise eight years ago, and told Crain's they now employ 15 buyers who focus on products for summer camp. Some of the products include C&C California tees and True Religion jeans, which can cost over $100 for a pair of pants.