'The Other Hundred' - World's untold photo stories

Suhrob exercises one of the horses in preparation for Buzkashi -- a Central Asian sport where up to a hundred or more riders fight to seize a headless goat carcass then carry it to a goal. As is common in the buzkashi world, rather than riding their own horses, Suhrob and his brothers ride animals owned by a wealthy individual.

HIDE CAPTION

Tajikistan

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STORY HIGHLIGHTS

• The Other Hundred, a project featuring 100 photo stories, launched its first exhibition
• The project takes aim at media rankings such as the Forbes Billionaire List
• CEO: "We're trying to provoke people to define for themselves what it means to have a rich and fulfilled life"
• The exhibition will move next to Mumbai, New York, Beijing and Berlin in 2014

The Other Hundred, a photo-book project featuring 100 photo stories of people across 91 countries, launched its first exhibition in Hong Kong on Thursday.

The project takes aim at media rankings such as the Forbes Billionaire List and is instead dedicated to people whose lives deserve recognition but who would never make the cut, said Chandran Nair, creator of the project and CEO of the Global Institute For Tomorrow (GIFT), an independent pan-Asian think tank based in Hong Kong.

"The goal of The Other Hundred is both to inform and to provoke thought. The implication of many of the rich lists and articles put out by the media is that being rich is the only way to succeed or live a life of meaning. The reality is that the majority of the people are not rich and we wanted to tell their side of the story," Nair said.