Meet The Startup That's Going To Make Eggs (Yes, Eggs) Obsolete

Hampton Creek

A slide from Hampton Creek's pitch deck.

If there's one thing Silicon Valley is doing better than anywhere else right now, it's optimism.

The success of companies like Google, Facebook, Apple, Amazon, Instagram, Nest, Tesla, and others, have pushed people in the Valley to start trying things outside of the typical purview of the Valley.

San Francisco-based Hampton Creek is one of those companies. It's trying to replace eggs with something that a plant-based substitute that's cheaper, but just as tasty and just as good for you. It's backed by Bill Gates, Peter Thiel (who co-founded PayPal, was an early investor in Facebook), and Khosla Ventures.

When I first heard the idea I scoffed because eggs are plentiful and cheap. You can buy vegetarian fed, free range eggs, so it's not a huge ethical consideration. This seemed like another Silicon Valley company trying to find a solution where there is no problem.