Three Brothers Are Trying To Change The Way New Yorkers Drink Coffee At Work

Courtesy of Joyride Coffee

After hearing customers complain about the quality of office coffee, brothers David, Adam, and Noah Belanich decided to shut down their Manhattan coffee truck and start a new business.

Joyride relaunched in 2011 as a business that provides cafe-quality equipment to offices and delivers freshly roasted coffee every day. 

Although brewing their coffee takes a little more work than popping in a K-Cup, the quality is clearly better. The brothers claim that their coffee is also cheaper per cup than Keurig.

The company is growing fast, with clients including Foursquare, Twitter, Buzzfeed, and Gilt. They also introduced a "cold brew kegerator" just in time for summer.

After Business Insider talked with the Belanich brothers to learn about their business, Joyride shows us what a week in the life of the company is like.