Adblock Plus, the adblocking service that blocks pop-ups, pop-unders, blinking, and other annoying ads, and recently suggested to Twitter that it apply for whitelisting, revealed today that it only accepts 9.5 percent of advertisers to its whitelisting program.
And that over 50 percent of applicants refuse to make changes to their ad policies to meet Adblock Plus’ requirements.
“We started as an adblocker, and if the Internet dies tomorrow, we’ll die as an adblocker,” Adblock Plus’s Ben Williams posted today. “Since 2011 we have received 777 applications for whitelisting. The actual acceptance rate is only 9.5 percent.”
Adblock Plus currently works with Reddit and other sites, but the criteria are not easy to meet.
Probably the toughest is that the company refuses to whitelist ads that come with tracking, whether based on cookies, IP addresses, or other means. This also goes for what the company calls “Acceptable ads” that don’t collect and resell internet surfer’s browsing data. That automatically eliminates almost anything from most ad networks, which rely on tracking to know what ads have been served where, to report efficacy data to advertisers, and to fine-tune their own algorithms of when and where to place ads.
No comments:
Post a Comment