So why should you care about the SEMA Show? Well, for one, it's a reminder of how big the modified scene is, but it's also a source of inspiration for car manufacturers. Within the 3.2 million square feet of the Las Vegas Convention Center, the grass roots of car enthusiasm will be on show. From classics and hot rods to jacked-up off-roaders and supercars, this is a one-hit demonstration of how broad a community is behind this constantly evolving scene. Carmakers are taking note.
Of course, it's not just the United States where this has taken off. If anything, the UK is the home of the modified car. We've been finding ways to improve on the factory design for, well, almost as long as the factories have been producing the cars. And from the garages of the oily-fingered enthusiast, big names in tuning -- MG, Abarth, and AMG, to name a few -- have become global tuning brands now tied in closely with the manufacturers themselves.
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