Jimmy Buffet celebrates the grand opening of Margaritaville Casino in Las Vegas in 2011
Jimmy Buffett's 1977 hit 'Margaritaville' is not the world's most popular song — but it is probably the world's most lucrative.
There are now 27 Margaritavilles worldwide, including restaurants, casinos, resorts, bars, ,and stores, where you can buy Margaritaville booze, beachwear, and furniture.
In 2007, Margaritaville Enterprises raked in $100 million in revenue, reports Businessweek.
The song itself wasn't even that popular. It peaked at No. 8 on the Billboard charts and doesn't bring in the kind of royalties reserved for Christmas carols and "Happy Birthday."
But the brand name associated with the song is a gold mine.
"If there is anything on the same scale as a "Margaritaville," it’s not a song —i t’s a motion picture," says an intellectual property expert. "When you’re talking about hundreds of millions of dollars, you have to think in terms of 'Star Wars,' 'Winnie the Pooh,' or 'Transformers' That’s probably in the same order of magnitude."
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