DataWind’s pitch for the new Aakash 3 goes like this: “An internal cellular modem at no additional cost, which allows the device to be used both as a mobile smart phone and also for ubiquitous internet connectivity with a basic SIM, will help herald India’s internet revolution.”
That may well be true. Access and price are two of the main factors driving the growth of mobile broadband. Cheap devices and data plans are increasingly the only way to gain market share in India—and, indeed, in much of the world. A recent report about the use of Opera Mini, a web browser for mobile phones, found that 9 of the top 10 handsets using the software, mostly from Samsung, cost less than 10,000 rupees ($185). That’s still a high upper limit, but domestic firms such as Micromax and Karbonn dominate the sub-$100 market and are rapidly gaining overall market share.
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