Friday, 3 May 2013

The World’s Cheapest Tablet Is About To Become The World’s Cheapest Phablet


DataWind, the company behind the $40 tablet, this week finished shipping 100,000 devices to the Indian Institute of Technology. It’s been quite a journey. But DataWind’s founders are already working on the next iteration, called Aakash 3, and it has one significant upgrade: a place to stick a SIM card, so it can connect to cellular networks.
DataWind’s pitch for the new Aakash 3 goes like this: “An internal cellular modem at no additional cost, which allows the device to be used both as a mobile smart phone and also for ubiquitous internet connectivity with a basic SIM, will help herald India’s internet revolution.”
That may well be true. Access and price are two of the main factors driving the growth of mobile broadband. Cheap devices and data plans are increasingly the only way to gain market share in India—and, indeed, in much of the world. A recent report about the use of Opera Mini, a web browser for mobile phones, found that 9 of the top 10 handsets using the software, mostly from Samsung, cost less than 10,000 rupees ($185). That’s still a high upper limit, but domestic firms such as Micromax and Karbonn dominate the sub-$100 market and are rapidly gaining overall market share.


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