Saturday, 15 June 2013

Box office update: 'Man of Steel' soars to $44.1 million Friday, will speed past $100 million

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After one day, the return of Superman is already faring better than Superman Returns.
Warner Bros.’ $225 million franchise reboot, Man of Steel, took in a blazing $44.1 million on Friday. Including the $12 million earned on Thursday through corporate screening programs, the film has a $56.1 million total headed into the final two days of the weekend. By Sunday night, Man of Steel may earn about $125 million, which would stand as the second highest opening weekend of 2013 behind Iron Man 3‘s $174.1 million bow.
There’s also a chance that Man of Steel, which garnered an “A-” CinemaScore and has massive potential for Father’s Day business, may hold up better the average tentpole and finish closer to my $132 million prediction. Stay tuned to EW to see where it finishes.
Fellow newcomer This is the End scored $6.9 million on its first Friday, giving it a three-day total of $19.2 million. The $32 million R-rated comedy should take in about $20 million over the weekend, giving it a five day total of about $33 million. Audiences issue the film a “B+” CinemaScore.

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