The 25 Most Influential Ad Execs On Twitter

Gini Dietrich / YouTube

Gini Dietrich is the 11th most influential ad exec on Twitter.

When we asked our friends at PeekAnalytics to tell us who the most influential ad execs on Twitter are, we expected to get back a list of the usual suspects. You know, the most famous CEOs at the biggest agencies, plus Seth Godin, Lee Clow's Beard, and perhaps KBS+'s Lori Senecal, who once bought promoted tweets for herself.

In fact, none of the huge names of advertising are influential on Twitter, according to PeekAnalytics. The company ranked our Twitterers by "social pull" as opposed to mere total followers. Social pull is a "metric which takes into account not only the quantity of each audience's connections across 60 social networking sites, but also how active and connected, and therefore influential, those connections are."