9 Facts You Never Knew About About The Staggering Size Of The Company That Makes 'Candy Crush Saga'

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A scene from Candy Crush Saga, the loopy sweet matching game.

King.com, a company most people have never heard of (it makes the mobile game Candy Crush Saga), just overtook Zynga (maker of FarmVille) as the No.1 Facebook game app maker on Facebook, according to AppData.

No wonder investors and analysts are salivating at the idea of a King IPO (even though, financially, game IPOs are fraught with peril).

To give you an idea of just how dominant King has become, here are some facts about the size of the company and its audience:

1. King reached 150.4 million monthly users on Facebook, according to Bloomberg. Poor old Zynga has only 150.2 million. King is now Facebook's top gamemaker.
2. King games can be started on a phone and picked up again on a desktop — that's why they're so "sticky" with users.
3. King is probably already generating hundreds of millions of dollars every year from advertising, analysts believe.