Last night Motorola took several pot shots at Samsung and Apple about how they are ignoring the mass market smartphone users by offering them obsolete tech when it came to the sub-$200 smartphone segment. It went on to claim how the Moto G would offer a similar experience as the Galaxy S4 and iPhone 5S at a third of the price. Motorola CEO, Dennis Woodside, even proclaimed how the Moto G has been made for the next half-a-billion smartphone users who cannot afford an expensive smartphone but want a premium smartphone experience. But can Motorola translate all of this into commercial success?
Don’t get me wrong. The Moto G sounds like a great product, at least on paper, for its price. There is no tier one OEM that offers all the features like a big HD display, a quad-core processor, water resistance and an almost pure Android experience in the sub-$200 segment, which accounts for 67 percent of the entire smartphone market in India. I had earlier pointed out how tier one brands are paying a lip service to this category, which hasresulted in the rise of local players.
Another major point that Motorola is making here is it will provide Android updates. Currently the phone runs on Android 4.3 Jelly Bean but by the time it is launched in India, it will run on Android 4.4 KitKat. This is a big deal considering most phones in this price segment rarely get any software updates once it is launched.
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