Sunday, 24 March 2013

Swing State TV Stations Spiking Ad Rates As Campaign Cash Pours In


President Obama at a stop on his bus tour of Ohio in Port Clinton on July 5.
Someone once said that owning a TV station is a license to print money. Now, that was before the advent of cable TV and computer screens and streaming video. But these are clearly good times for some stations, especially the ones in presidential battleground states.
While the November election is still four months away, President Obama, Republican Mitt Romney and outside groups are advertising in record amounts.
"If you are a television station in a media market in one of those handful of [swing] states, there's an incredible amount of demand for your inventory from political buyers," says Ken Goldstein of Kantar Media CMAG, which tracks political ad spending.
barackobama.com/YouTube
This ad by the Obama campaign, airing in Ohio, charges Mitt Romney with outsourcing jobs.
In Ohio, for example, TV viewers are being treated to lots of ads from Obama and Romney.

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