LOS ANGELES — Google bought beloved photo company Nik Software in late 2012, causing many photographers to wonder how professional software fit in with a company whose mission is to organize the world's information.
Today, Google, which hasn't talked much about the Nik purchase, shows its hand. It is using its clout to get Nik programs into more hands by offering the complete Nik suite of six software programs for $150—down from $500.
The software tools—for tweaking color, making great black and white images, adjusting noise and creating multiple images, sold for around $99 or more each. Starting today, Nik's programs—including Color Efex, Viveza and Silver Efex, won't be sold separately, but instead as a bundle.
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