The longer, leaner, lighter 2014 Cadillac CTS.
But it has an unusual challenge to deal with.
The brand "is almost too aspirational," says Cadillac Global Marketing Director Jim Vurpillat: Chinese car shoppers don't realize they can afford the cars, so they don't buy them.
The good news, Vurpillat told Business Insider, is that Cadillac's brand image is still very strong in China, unlike in the US, where the common view is of a once iconic mark that lost its edge long ago.
GM's plan for China involves moving production to the country, to avoid the costs of importing its cars. It will open about 100 new dealerships and has hired Brad Pitt to hawk its products, advertising its sedans as luxury products within reach.
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