Thursday, 28 March 2013

Indian tablet market hits 3.11 million units in 2012, tops 1 million units in Q4 alone


According to a Cyber Media Research report3.11 million tablets were shipped in India in 2012. Additionally, it was revealed that 1.09 million tablets were shipped between October and December alone.
Surprisingly, there were 72 OEMs that shipped tablets in the country, replicating the smartphone trend that emerged a couple of years ago. Samsung, Micromax and Apple emerged as the market leaders. It’s likely that Apple would have taken the high-end market with the iPad and the iPad mini, while Samsung would have dominated the price range between Rs 10,000 and Rs 20,000 and Micromax would have dominated the low-end market after it launched popular products like the FunBook.
Android due to its scalability turned out to be the most dominant OS as there were products across all price brackets powered by the OS. Apple’s iOS came in second, but the report notes that Windows has started making inroads after Microsoft launched a touch-enabled Windows 8 in late October.

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