If Facebook's new "Home" phone system becomes popular, it could be a huge threat to independent app developers whose products are downloaded in the Google Play app store.
That's because Home essentially functions as a phone operating and organizing system, and users will have to click through an extra layer of Facebook stuff to get to the apps section of their phones.
Any extra layer of stuff can vastly reduce the number of users who open apps or discover new ones.
By amazing coincidence, one of Facebook's most powerful ad products is its mobile app install ad format, which app developers use to promote their apps in people's Facebook news feeds.
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