Facebook Phone Is 'A Family Of Apps,' Zuckerberg Says

Enlarge image

CEO Mark Zuckerberg at Thursday's "Facebook phone" announcement.

Facebook is going to "turn things around," CEO Mark Zuckerberg said Thursday, by turning "your Android phone into a great, simple social device" that is "designed around people."

He came on stage just after 1 p.m. ET at Facebook's Menlo Park, Calif., headquarters to talk about a very poorly kept secret — the so-called Facebook phone.

But, Zuckerberg said at the start of his talk, "we're not building a phone and we're not building an operating system."

What Facebook is doing, he said, is creating "a family of apps and you can install it and it becomes the home of your phone."

There's lots of live blogging going on as he talks. We'll monitor and update once more becomes clear about what Facebook is doing. All Things D has this to say:

"Facebook has since spent a lot of time noting it is not building a phone–technically true. However, it has built the software guts of one and even partnered with HTC to put a hardware face on its the project.