Leatrice Eiseman is somewhere in the world right now looking for the next Color of the Year.
The executive director of the Pantone Color Institute, Eiseman has made this important decision for the past 13 years. It is not taken lightly.
"We deliver the news in a sealed envelope, and we have our representatives go out to [partner companies] in their trench coats with their suitcases," Lisa Herbert, Pantone's Vice President of Consumer Licensing, explained over the phone. "They have to sign a confidentiality agreement and the color cannot be revealed until we say so."
This year's announcement of emerald green swept through the marketing world and into celebrity wardrobes.
Pantone's partner Sephora unveiled its Emerald-hued collection, with competitors like Revlon jostling to compete. Magazines such as Us Weekly, InStyle, Lucky, and Elle Decor began to capitalize on the trend with photo spreads and emerald-hued product features, while the color cropped up in advertising campaigns for Banana Republic and the flash shopping website Gilt.
InStyle, April 2013
"It becomes a self-fulfilling prophesy because people are going into the stores asking for it," Herbert said. "[Retailers] have to have it, even if they have to scramble to do it."
So why does Eiseman get to make this decision?
She's recognized by those in the fashion and marketing communities as an American color specialist, and has authored eight books on the subject of color and consumerism. After graduating from Antioch University and UCLA with degrees in psychology and counseling, Eiseman put her skills as a color consultant to work for major brands like IKEA, Best Buy, and Microsoft.
Eiseman doesn't make the Color of the Year decision alone: Pantone has a committee of color experts searching for the next big thing year-round, and hosts international "colorists" biannually in a pre-planned European city to discuss dominant hues for each season.
AP
Beyonce wearing the Emerald earrings as she sang the National Anthem.
She gave us a little insight into how she helps make the decision.
"It's hard to explain to anyone how you really arrive at the specific color," Eiseman explains. "But it's picking up nuggets of information wherever you travel — and I travel all over the world. If I see that a color is coming into prominence (for instance, if I'm in Asia and I see the same color in Italy and Germany), then I would say that color is on the rise and starts to have a collective impulse."
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