Smashing through walls and yelling "Oh, Yeah!" apparently aren't cool enough for Kool-Aid Man anymore.
Kraft Foods Group has decided that the pitcher pitchman needs an new look that plays up his "undeniably fun personality."
So he's now "technologically advanced, CGI-generated and more interactive and colorful than ever." And, of course, he has a Facebook page.
It seems that formerly rather terse Kool-Aid Man (a guy in a costume) will now be a bit of a chatterbox in his ad spots. In one, for example, he'll be seen thinking about which mix he should "wear" and saying that, "I put my pants on one leg at a time. Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants."
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