For some, the three-day Coachella Music Festival in Indio, California is as much about the parties surrounding the concerts as the music itself.
Lacoste, Armani Exchange, H&M, PatrĂ³n, Guess and Ugg Australia are just a few of the brands that sponsor extravagant parties both day and night for Coachella-goers.
Paris Hilton, Katy Perry, Sophia Bush, Alessandra Ambrosio and countless other celebs all took advantage of such industry parties this weekend.
And we have the photos to prove it.
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