Lamborghini's CEO Didn't See Its New Supercar Until It Was Finished

Lamborghini

Of all the hypercars on display at this week's Geneva Motor Show, the Lamborghini Veneno may go down in history as the least rational and most astonishing.

With only four copies total to be made, the 220-mph, $4.6 million carbon-fiber is a lawn dart aimed right at the heads of the competing McLaren P1 and LaFerrari, launched almost simultaneously on Tuesday.

The Veneno might also be the only car in recent memory to go from sketch pad to show floor without a final glance of approval by the company's CEO. In the rush to get it ready for the annual auto show, the only complete Veneno in the world went right to Geneva's Palexpo center before Lamborghini CEO Stephan Winkelmann could see it complete for the first time.