L'Oreal has "permanently discontinued" a set of ads for a bunch of its mascara brands because they used an excessive amount of Photoshop editing to exaggerate the effects of their products, according to an advertising self-regulatory body.
The agreement came after Procter & Gamble, which makes the rival Cover Girl brand, claimed the ads were misleading.
It's yet another shot in the war against Photoshop in fashion and beauty advertising. For the last couple of years, the cultural tide has turned against unbelievable depictions of models and looks that can only be achieved with digital retouching on a computer.
Maybelline / L'Oreal
This ad is from the same campaign for the axed ads.
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