You’d probably never guess it, but the desert of Merzouga in Morocco looks uncannily similar to a knit sweater from French fashion brand Kenzo. If you wrinkle the striped jumper just right, the tan fabric begins to take on a sand dune-like appearance. Same goes for the clouds in Sardinian sky. Turns out they bear a striking resemblance to a pair of light-wash ripped jeans. The aerial photographs in a new series from Joseph Ford are more clever than they first appear. Created for Süddeutsche Zeitung Magazin and a French fashion magazine, the UK-based photographer painstakingly stitched together expansive aerial shots with photographs of various clothing items to make intricately-composed images that blend the natural world with fashion.
Ford’s work is visually exacting, and difficult to achieve.
Ford took most of his aerial shots while shooting different ad campaigns around Europe. During his downtime, he’d lean out the side of the helicopter and snap landscapes that caught his eye. “When you’re in helicopter you often see something with a change in perspective or view you see stuff that reminds of you of other things you’re used to in a different context,” he says. You know, the usual stuff you associate with nature, like high-end sweaters, jackets, jeans, and watches.
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