Saturday, 14 September 2013

Nickelodeon Brings Back Its Golden Age With Sanjay and Craig

The second season of Avatar: The Legend of Korra may have arrived yesterday, but today belongs to another Nickelodeon cartoon: Sanjay and Craig, a strange and silly series about a boy and his talking snake that’s at the forefront of Nick’s new focus on creator-driven animation.
Sanjay and Craig, which returns to the air tomorrow after a brief hiatus, is the brainchild of Jim Dirschberger, Jay Howell, and Andreas Trolf. In a lot of ways, it’s also a return to the creator-driven sensibilities that informed Nickelodeon’s programming in the ’90s, the network’s so-called golden age. “We have an emerging generation of creators that actually grew up watching our shows during the ’90s,” Russell Hicks, Nickelodeon’s president of programming, says. “We have Rugratsfans; The Adventures of Pete & Pete fans; The Ren & Stimpy Show fans, and they are all coming in with that experience but with their own distinctive creative voice and vision.”

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