Good Eggs, the local farm-to-fridge local grocery delivery startup, has nabbed $8.5 million in funding from Sequoia Capital, which it will use to expand its sustainable food service to more cities.
Currently — with 80 employees and 350 local food vendors on its platform — the San Francisco-based company is operating in the Bay Area, as well as Brooklyn, Los Angeles and New Orleans.
The Series A funding was led by Sequoia Capital, with partner Bryan Schreier joining the board. In addition, Harrison Metal and others — including Baseline Ventures, Collaborative Fund, Kapor Capital and angel investors such as Max Ventilla — will also invest in the new round.
While there are a lot of such services out there, Good Eggs is a really interesting play in e-commerce, trying to complete the link in the food delivery chain for those interested in organic or locally sourced products.
It uses handsome photos, offers lots of food vendors and farmer info and has a pretty slick online ordering method that is then fulfilled for consumers at its warehouses. Vendors know exactly how much to drop off daily, rather than Good Eggs having to hold inventory.
While Google and Amazon are deep-diving into the arena, as well as local supermarket chains, Good Eggs is aiming more to compete with local farmers markets, Community Supported Agriculture programs that link consumers with local farms and tonier chains such as Whole Foods.
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