He's digital director for Modern Farmer, a Hudson, NY-based print magazine with a strong web presenceaimed at "people who care about where their food comes from."
Playing off their own Sheep Week theme, they set up "LambCam," a webcam broadcasting a live feed of sheep.
"Sheep Week is something we launched in April of this year," said Swearingen. "We started the tradition of animal-themed weeks with bees, and people got into it. Picking narrow topics oddly lets you go deep and fully flesh out an idea, and our readers really respond to it."
Modern Farmer first explored the animal webcam idea with Goat Week. One of the goats in the broadcast was pregnant at the time and gave birth on camera, sending traffic through the roof. As Swearingen put it, it's "the miracle of birth meeting the miracle of Internet traffic."
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