Sunday, 8 December 2013

New York Fashion Week Is About To Get Way More Exclusive

Fans of Mercedes-Benz New York Fashion Week take note: The February 2014 event will be markedly different than in years past with more up-to-date venues and an amped up exclusivity level.
Over the last decade, the show has become crowded with fashion bloggers, street photographers, and others with little connection to the industry. But IMG Fashion, the company that puts together the annual show, tells The Wall Street Journal all of that is about to change.
"It was becoming a zoo," Catherine Bennett, the senior vice president and managing director at IMG Fashion Events and Properties, said to the WSJ. "What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business."

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