Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess the relevant knowledge to assess the health of companies operating under the freemium model - not because they're incompetent, but simply because freemium gaming only really became noteworthy from the perspective of large media outlets and investor advocates in the west (which is to say, it started generating large amounts of money) with the rise of Facebook's gaming platform between 2008 and 2010. Because of this, the public consideration of freemium gaming companies tends to lean on parallels to legacy business models or historical benchmarks.
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