NEW YORK (AP) — Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years.
The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.
PepsiCo, based in Purchase, N.Y., has been working to revitalize the brand after losing market share to Coca-Cola in recent years.
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