Why It's Crucial For Scientists To Get Better At Branding Their Work

One of the serious side effects of the financial meltdown is the cutting of funds for scientific research.

Development of the microprocessor to power your computer and mobile phone is a bi-product of government-funded scientific research to land a man on the moon.

Cures for disease, the development of renewable energy, and the ability to grow more food and create safe drinking water are just a few of the benefits that are derived from investments in science.