The editors here at HuffPost Style take our mascara very seriously. Once we've found a lash-lengthening, volume-boosting and eye color-enhancing formula that we love, we make sure to stock up on it. (You never know when it'll becomediscontinued.)
But with so many new mascaras from hitting shelves this season, we'd figured why not try something new (at least for one week). Find out which mascaras beat out the competition in our challenge and be sure to tell us your favorite mascara.
Make Up For Ever Smoky Extravagant, $24, sephora.com: Michelle Persad, associate fashion editor
What did it feel like applying the product? It went on fairly light and it only took one dip of the wand to coat all my lashes.
Did you notice a change in the length or fullness of your lashes? I mostly noticed a change in the length of my lashes, which almost doubled.
Did the mascara hold up to any other claims? Yes, it did deliver "dramatic impact" as it says it will on the tube (in regards to how long my eyelashes were).
Did it last all day without running? It did last all day and didn't smudge underneath my eye.
Was it easy to remove? It was very, very easy to remove, which I love. Usually I spend 10 minutes removing mascara, but this came off in under 1 minute and there was no residual mascara left behind.
Would you use it again or recommend it to a friend? I would recommend it to a friend, but with the caveat that it doesn't really thicken the lashes, rather it lengthens them (which is what some people want). I would definitely also let them know that it comes off easily (a huge selling point for me).
Rating: 4 out of 5.
Did you notice a change in the length or fullness of your lashes? I mostly noticed a change in the length of my lashes, which almost doubled.
Did the mascara hold up to any other claims? Yes, it did deliver "dramatic impact" as it says it will on the tube (in regards to how long my eyelashes were).
Did it last all day without running? It did last all day and didn't smudge underneath my eye.
Was it easy to remove? It was very, very easy to remove, which I love. Usually I spend 10 minutes removing mascara, but this came off in under 1 minute and there was no residual mascara left behind.
Would you use it again or recommend it to a friend? I would recommend it to a friend, but with the caveat that it doesn't really thicken the lashes, rather it lengthens them (which is what some people want). I would definitely also let them know that it comes off easily (a huge selling point for me).
Rating: 4 out of 5.
Kevyn Aucoin The Essential Mascara, $32, barneys.com: Rebecca Adams, style editor
What did it feel like applying the product? It went on surprisingly light, considering how thick the brush and formula looked.
Did you notice a change in the length or fullness of your lashes? My lashes were definitely fuller and more curled without being weighed down.
Did it last all day without running? It lasted most of the day, but I needed to touch it up if I was going somewhere after work.
Was it easy to remove? It was easy to remove and didn't flake off throughout the day.
Would you use it again or recommend it to a friend? I would definitely recommend this to a friend, since it performed just as well as many other mascaras in its price bracket but didn't feel heavy or overdone.
Rating: 4 out of 5.
Did you notice a change in the length or fullness of your lashes? My lashes were definitely fuller and more curled without being weighed down.
Did it last all day without running? It lasted most of the day, but I needed to touch it up if I was going somewhere after work.
Was it easy to remove? It was easy to remove and didn't flake off throughout the day.
Would you use it again or recommend it to a friend? I would definitely recommend this to a friend, since it performed just as well as many other mascaras in its price bracket but didn't feel heavy or overdone.
Rating: 4 out of 5.
L'Oréal Paris Voluminous Million Lashes Excess, $9, ulta.com: Ellie Krupnick, senior style editor
What did it feel like applying the product? It went on OK, but the short plastic bristles didn't coat lashes fully, so it didn't apply evenly.
Did you notice a change in the length or fullness of your lashes? My lashes were longer, but they were not fuller -- in fact, this mascara had a bit of that unfortunate "spider" effect that it clumped some of my lashes together, making them spindly and less voluminous.
Did the mascara hold up to any other claims? My lashes were definitely blacker and longer, but it definitely didn't have the effect of multiplying my lashes by a million. The short plastic bristles, rather than the long fibers I'm used to, were ineffective -- I think that's what made the difference.
Did you notice a change in the length or fullness of your lashes? My lashes were longer, but they were not fuller -- in fact, this mascara had a bit of that unfortunate "spider" effect that it clumped some of my lashes together, making them spindly and less voluminous.
Did the mascara hold up to any other claims? My lashes were definitely blacker and longer, but it definitely didn't have the effect of multiplying my lashes by a million. The short plastic bristles, rather than the long fibers I'm used to, were ineffective -- I think that's what made the difference.
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